ENIM - Custom Made Jeans
- Category: Clothing/Fashion Brand
- Objective: To increase brand awareness and drive sales for custom-made denim jeans for men only.
- Approach: Implemented a multi-channel marketing campaign utilizing social media and SEM platforms.
- Results: Since the launch and starting in September 2023, we have achieved a 4x return on advertising spend (ROAS) in product sales for eniM. Social media contributed 65% of sales, while SEM contributed 35%, with a retention rate of 20%.
- Key Learnings: We tested various audience categories on Meta (Apparel category, Brand Specific, Luxury, and Plus size) with different messaging and creatives. Sales breakdown shows 65% from Plus size, 15% from other audiences, and 20% repeat customers. From SEM – Google search ads, we generated approximately 45 sales with a spending of 40K.
- Spendings: 1 Lakh
AOV: ₹3459
Total Orders: 130
Revenue: ₹4.5 Lakh
With our continuous R&D and analysis, we are experiencing monthly growth of 15% – 18%
Client:
ENIM
Handover:
Active
Services:
Performance Marketing | Graphic Designing | Video Editing
Website:
Have any project in mind? Let’s work together
Contact info
Shop No – 4, Shree Krishna Garden Mira road (E) 401107
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