(Namaste Chai is a homegrown FMCG brand that sells a variety of instant food and beverage products, especially Tea Premixes, Herbal Tea, Instant Poha, Gulabjamun, and other products, highly popular in GOA and Mumbai)].

Category: FMCG

Objective: To increase brand awareness, drive sales, and generate leads for the franchise.

Approach: Implemented a multi-channel marketing campaign utilizing social media and SEM platforms.

Results: Since June 2023, we have been promoting the brand on social media and Google search engine, gradually growing the business. Through the multichannel funnel strategy, we have built some strong campaigns to achieve a positive Return on Advertising Spend (ROAS), resulting in a 2.5X increase in revenue over the past 7-8 months.

Key Learnings: We have tested various audience categories on Meta and observed that the younger generation shows more interest in the brand, especially towards Tea Premixes, compared to the older generation. Despite this, we have developed strong strategies to maximize our reach. Our sales breakdown is 60% from Meta and 40% from Google.

1. Spendings: 1 Lakh
2. AOV (Average Order Value): 800
3. Total Orders: 320
4. Revenue: 2.5 Lakh

With our continuous research and analysis, we are growing at a rate of 8%-15%  month.